You want a strong brand, then you go ahead and hire a marketing agency or a professional designer to develop your logo and now your brand is done, right? Wrong!
Your business’ brand is not simply a visual object. In fact, it’s so much more than that!
The logo is a very important element – Yes! It’s the face of your business. But what about the heart? The heart, you may be asking!? Yes, how about your mission? You certainly have heard countless times that “You can see a man’s face, but you don’t see his heart”. In business, it’s no different. Your brand is not only your logo, but also your business’ beliefs and its community – That’s the true heart of your business!
So here are three steps you can follow to build a strong, consistent brand for your business:
1. Define Your Business’ Identity
Do you know your company’s mission? Why are you even in business? This is the first step to develop a strong identity.
Think of some of the most known brands – Apple, Google, Amazon, etc. – What do they have in common? They all have defined their purpose, cause or belief. Simon Sinek, motivational speaker, and the author of four books including Start With Why, explain simply: “When you think, act and communicate starting with Why, you can inspire others”. And that’s how you can create a community of passionate followers and loyal customers.
* Remember: The message you send your customers, prospects, competitors and employees is crucial to defining and building a strong brand.
2. Know Your Audience
You need to define who you want to attract and find who is your target audience. But how do you do that? We know this is no easy task, but it’s an important one. In order to attract the right customers and followers for your business, you need to fully understand what they need, what they want, and match them with what your business believes in. Yeah, that’s the perfect combination!
If you have defined your identity in step 1, then it will be easier to define your target audience.
* Remember: The more specific your followers are, the better it is to send the right message to them.
3. Deliver Consistent and Relevant Content
Ok! Now that you have defined your identity and narrowed down your target audience, you can start planning and creating the right kind of content. To ensure you’re delivering relevant information, you should know what your audience (the one you defined in step 2) is craving. What are they interested in learning more about? What do they need to know about your products and services that they don’t know already? Turn that information into guides, infographics, checklists, interactive content, video, etc. and you will sure have a good chunk of digestible content to deliver.
Content is king – Be consistent and schedule it frequently. This is true for anything from website updates, Facebook posts, Linkedin discussions, to blog articles.
* Remember: You must deliver content your audience wants, and tell a story they want to hear.
Business’ Beliefs + Loyal Audience + Relevant Content = A Strong Brand!
Need help with your business’s branding? PineappleLine is a creative agency that helps clients send the right message to the right people. Schedule a free strategy session with us today!