Currently, there are more than 1 Billion websites worldwide, and the number is growing by a fast rate. Chances are that when you finish reading this blog, about twelve more web pages will have been created. With this quick proliferation online, it’s increasingly difficult for small businesses to stand out among competitors. Also, because of […]
Do you know what are the 2019 trends in logo design? While some trends come and go from a year to another, you don’t need to change your business brand quite as often if you have a well designed and clean logo. However, updating (or at least revisiting) your brand once a few years is […]
Running a business requires more than just doing day-to-day tasks. You need to have a clear vision of why your business exists. You need to have a well-defined destination so that you, your team, and your customers can walk in the same direction. In the previous blog “Define Your Business Purpose With One Simple Question“, […]
Why does your organization exist? It may sound like a generic question, but many business owners don’t even know why they do what they do, and why their company exists, beyond selling more products or services. They start a new business knowing what they will sell, and how they will sell, without understanding why they are doing […]
Nowadays it’s impossible to talk about marketing without the web. Even large corporations that once invested solely on traditional marketing are now being forced to rethink their digital strategy, and are finally accepting the internet as a powerful platform for action. With the web comes social media, showing companies the potential of Facebook as a […]
Are you wondering what kind of marketing is best for your type of business? Choosing between digital or traditional marketing can be a daunting task if you don’t understand the differences between the two. While some businesses may only need one kind, others will likely need a combination of both. With a properly drafted marketing […]
If you have read our last post, How Good Is Your Logo?, then you remember that we mentioned ‘color’ as a key player to your logo design. But despite what many people think, colors actually go beyond enhancing your logo or making your website pretty – Colors create impact, generate feelings and emotions – They […]
In our last post, 3 Steps to Build a Strong Brand, we showed you that business branding is much more than just a visual object. However it doesn’t mean that your logo should be ignored or even placed in second plan. In fact, the easiest way to recognize a company and distinguish it from others […]
You want a strong brand, then you go ahead and hire a marketing agency or a professional designer to develop your logo and now your brand is done, right? Wrong! Your business’ brand is not simply a visual object. In fact, it’s so much more than that! The logo is a very important element – […]